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Real People, Real Results

We started Follow-Send because we got tired of seeing small businesses struggle with budget planning. Not the fancy corporate kind - the real-world stuff where every dollar matters and you need to know exactly where your money's going.

Since 2020, we've been helping Korean businesses build budgets that actually work in practice, not just on paper.

Follow-Send team collaborating on budget planning solutions
1

The Problem We Noticed

Back in 2020, we kept seeing the same thing - business owners in South Korea using spreadsheets that broke every month, or expensive software that required a finance degree to understand. There had to be a better way.

2

Building Something Different

We spent two years talking to restaurant owners, shop managers, and service providers. What they needed wasn't more features - it was clearer thinking about money flow and seasonal planning.

3

Learning What Works

By 2023, we realized that budget planning isn't really about the tools. It's about understanding your business patterns and having someone who can spot the blind spots you might miss.

4

Where We Are Today

Now we focus on what matters - helping you see where your money goes, plan for the slow months, and make decisions with confidence. Simple tools, honest advice, real results.

Business planning session with financial documents and calculator

Real Business Focus

We work with actual Korean businesses - from cafés in Gangnam to manufacturing in Busan.

Financial analysis and budget tracking workspace

Practical Methods

Our approach focuses on what works in practice, not theoretical financial models.

Team meeting discussing financial strategies

Long-term Thinking

We help you plan beyond next month - building sustainable financial habits.

Digital financial planning tools and analysis

Clear Communication

No finance jargon. We explain everything in terms that make sense for your business.

The People Behind Follow-Send

We're a small team with backgrounds in business operations and financial planning. What we share is experience working with Korean businesses and a belief that good budget planning shouldn't require a MBA.

Portrait of Kento Nakamura, Lead Financial Advisor at Follow-Send

Kento Nakamura

Lead Financial Advisor

Spent eight years helping small businesses in Seoul navigate cash flow challenges. Started at Follow-Send because he was frustrated with how complicated most financial advice had become. Believes the best budget is one you actually use.

Portrait of Riku Watanabe, Business Operations Specialist at Follow-Send

Riku Watanabe

Operations Specialist

Worked with over 200 Korean businesses to understand their real planning needs. His background in restaurant management taught him that financial planning has to work during busy periods, not just quiet ones. Focuses on seasonal business patterns.

What We Believe

Good budget planning isn't about perfect predictions - it's about understanding your business well enough to make smart decisions when things don't go according to plan. We've seen too many businesses struggle not because they didn't have enough money, but because they didn't know where it was going or when it would be tight.